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About Mediterrania
A Publishing Project by PLC World
Drawing inspiration from the sea that has served as the historic cradle of civilization and a bridge between East and West, Mediterrania is the publishing imprint of PLCW World Our mission is to enrich the world’s intellectual landscape by bringing diverse voices, hidden histories, and essential cultural narratives
Published Books
Behavioral Dynamics: Cognitive Bias
By Shawki Daou
Unlock the Source Code of Human Behavior.
Why do brilliant teams make catastrophic decisions? Why do we argue over facts that seem obvious? How can a single "gut feeling" derail a year of strategic planning? The answers lie in the hidden architecture of our minds.
In Behavioral Dynamics: Cognitive Bias, veteran technologist
By Shawki Daou
Unlock the Source Code of Human Behavior.
Why do brilliant teams make catastrophic decisions? Why do we argue over facts that seem obvious? How can a single "gut feeling" derail a year of strategic planning? The answers lie in the hidden architecture of our minds.
In Behavioral Dynamics: Cognitive Bias, veteran technologist and management consultant Shawki N. Daou unveils the "operating system" of the human brain. Blending over 30 years of leadership experience with rigorous psychological research, Daou offers a practical field manual for navigating the complexities of human thought.
Inside, you will discover:
- The "Four Pillars" of Mental Shortcuts: Master the differences between Heuristics, Biases, Effects, and Fallacies.
- Biases in Action: Learn to spot the specific patterns driving irrationality, from the Sunk Cost Fallacy to the Halo Effect and Confirmation Bias.
- A Guide for the Age of AI: As machines mimic human thought, understanding our own beautifully flawed intelligence is the ultimate competitive advantage.
Featuring clear definitions and real-world examples for over 260 cognitive biases and 57 foundational concepts, this book is your essential toolkit for seeing clearly, deciding wisely, and leading with true insight.